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Sophia Systems announces the "Sandgate III-P" development platform with the Marvell(R) PXA310 Processor for Handheld Terminal-IP telephone development, supporting standard Operating Systems.
# Attn: Press reporters
Sophia Systems Co., Ltd., a systems manufacturer of microprocessor development systems (Katsumi Harashima, President, with Head Office in Kawasaki City, Kanagawa Prefecture, a subsidiary of Sophia Holdings Co. Ltd. listed on JASDAQ (ID: 6942); hereinafter referred to as "Sophia") has developed and started the sale of the "Sandgate III-P" development platform with the Marvell PXA310 Processor(624MHz) for Handheld Terminal-IP telephone capability and development.Sophia continues its leadership role with supporting the PXA application processor made by Marvell (previously Intel), and is expanding sales of development solutions worldwide, including JTAG Emulator hardware assist, and a full line of PXA reference boards. This includes providing development assistance for embedded systems to engineers worldwide.
In the past, an ordinary platform in an embedded development environment was limited to the provisions of the Board Support Package (hereinafter referred to as "BSP") with migration of an OS into the evaluation board containing a microprocessor left up to the engineer. But, in the "Sandgate PXA Series" of product offerings starting with the PXA270 announced by Sophia in 2005, Sophia established an extended eco-environment approach, offering a very close to a final product by providing integrated services including OS migration/BSP as well as middleware of various types, and drivers for installed parts on the PXA reference boards. Under the cooperation with telecommunication software makers that are engaged in state-of-the-art development, the advent of such a new platform has achieved the combination of embedded development while telecommunication software makers expand their business into the embedded development markets, making it easier for embedded development engineers to add telecommunication functions to their final product offerings.
Sophia's previous "SandgateII VP", "Sandgate VoIP Phone" and "Sandgate W-SIM" offerings represented the 1st generation platform solutions that built this new form of product offering. The newly announced "SandgateIII-P" will be positioned as the 2nd generation of development solutions made for further powerful Handheld product development offerings.
The SandgateIII-P/PXA310 hardware can cope with the world's OS standards such as "Microsoft Windows Embedded CE 6.0", "Microsoft Windows Mobile 6", and "Linux", including the "Qtopia Phone Edition". Under the cooperation of a number of software/middleware makers and parts manufacturers. With the use of this development platform, an engineer will be able to simultaneously develop hardware and software, which will lead to overall development time reductions.
The PXA310 Processor used is the newest processor made by Marvell and will be able to meet the latest needs for high function requirements with sufficient performance, by taking advantage of the high functionality and low power consumption with installed video acceleration.
Major applications of "Sandgate III-P" for the development/evaluation of handheld terminals or IP phones, AND also for the development/evaluation of applications software & middleware, research & development of User interface, new business model building, field verification of mobile phones & handheld terminals, and systems development & verification, as well as practical use evaluation and demonstrations for handheld terminals aimed at enterprise applications.On-chip debugging will be possible by using this development platform of SandgateIII-P together with "EJ-Debug" PXA-JTAG made by Sophia supporting the PXA300 series of Processors from Marvell. The "WATCHPOINT" debugger running on a host PC and connected to the EJ-Debug unit is equipped with advanced functions such as high-speed downloading of various formats/modules, easy access to code symbols, source files and mathematical functions, modification/storage functions of source programs and reverse assemblers, referencing and modifying functions of the PXA built-in registers with a specialized window, and a function for directly downloading a program to flash ROM. In addition to high-level language debugging, EJ-Debug can support debugging within the various OS development environments, such as Visual Studio, WinCE/Platform Builder, etc. The EJ-Debug unit is connected with the host PC via USB and is powered by the USB Bus power.
As the leading company for embedded development assistance in Japan, Sophia is driven by state-of-the-art requirements and the most timely highest priority projects to assure high-quality product offerings for the worldwide market in the most efficient manner.
* The following companies gave comments on this announcement.
Commented by Mr. Seji Umeda eda mobile & embedded device of Microsoft Co., Ltd. department general manager:
"Congratulations on the announcement of the new reference platform SandgateIII-P for Windows Embedded CE 6.0, which supports middleware relating a standard protocol for IP communications using WiFi, Bluetooth, and the cellular phone net, shortening the necessary work to mount VoIP applications.
SandgateIII-P achieves the reduction of development cost and the shortening of
the development period by using the Sandgate series product combination.
The concentration of resources during the development of applications and
services has been the differentiating element making it possible to connect with
efficient business inclinations."Gary Forni, director of Platform Enabling, Marvell Cellular and Handheld Business Group.
"The Marvell PXA3xx applications processors were designed for feature rich smartphones, embedded systems and devices, GPS navigation systems, handhelds, and other consumer electronic devices. Sophia's SandGate-III P platform release with Microsoft Windows Embedded CE 6.0, supporting the PXA300/310 applications processors demonstrates Sophia's commitment and leadership in providing a full featured development and debugging environment for our Marvell customers."Commented by Mark Johnston, Executive Vice President & General Manager, Worldwide Sales and Business Development, Intrinsyc Software International
"Sophia Systems reference designs lead the way in the development of next generation handheld and embedded devices. Intrinsyc is excited to work with Sophia Systems to enable Windows Mobile 6.0 and Windows Embedded CE on their new Sandgate 3P platform and bring our world-class systems integration experience to the Japan market."Commented by Mr.Raoul Mendes, President and Representative Director International System Research Ltd.
"International System Research Ltd. (henceforth ISR) has done trusted development of systems related to VoIP and soft phone (eg. PPPhone-SDK) for VoIP development sales. Especially, ISR has a lot of results in the development of the VoIP system of the Mobile equipment. ISR is convinced that solutions commercialized via combination with Sandgate III-P announced by Sophia Systems Ltd. and PPPhone-SDK can surely contribute to further development of this market."Commented by David Bialer,Trolltech Ecosystems Director
"Trolltech welcomes the Sophia Systems' announcement of their new W-SIM and VoIP reference design, the Sandgate III-P. We are also very proud to be able to continue our successful cooperation with Sophia Systems and work together to promote the mobile Linux industry. Sandgate III-P with Qtopia is a strong proof point of the Linux advantage in the embedded space in terms of flexibility of customization and time-to-market."Commented by Mr.Katsuhiko Sakaguchi Softfront Ltd. Representative Director
"Softfront will support in shortening the period of the product development of telecommunications equipment and the portable terminal manufacturer by offering SIP/VoIP technology that has been cultivated for years and high interconnectivity through SandgateIII-P. This cooperation can contribute to the spread, and the expansion of the next generation network products to which the customer's expectations will be risen more and more in the future."Commented by Mr.Michiharu Hirosawa Deputy general manager of director of embedded system of Fujitsu BSC Ltd. headquarters
"Indeed congratulations on the new product releases. Sophia fills the need for a development platform where the product launch can be done in a short time for terminal products with multifunctional and high-quality. Fujitsu BSC supports customizing, optimization of various applications including the offering of an Internet mailer (eg. Be Star Mail) for a high performance built-in, with SI. It is expected that the best solution can be developed by combining our product, and SI, with the product lineup of Sophia Systems."Commented by Mr.Toru Hayashi NETDIMENSION Ltd. representative director
"Congratulations at this time of the SandgateIII-P announcement. Net Dimension is planning the SandgateIII-P correspondence for 3D authoring system MartrixEngine for progressing zealously. Advanced in function and development, the SandgateIII-P will strengthen design performance for 3D and GUI, which is required. MatrixEngine is convinced of the SandgateIII-P for the most suitable solution. It is a honor to be working with Sophia Systems in cooperation regarding this field, and during the expected future."Commented by Mr. Hirotaka Suzuki Senior HI Ltd. Managing Di rector and CTO
"Eitiai Ltd. welcomes the announcement of Sophia Systems SandgateIII-P Ltd..
The tendency to shortening the software development period is seen while the performance of the built-in equipment , for example, cellular phone features improvements. In addition, the environment can confirm the execution result in an environment near a real machine is necessary, and indispensable in software development for high quality results. Moreover, when proposals are made to potential customers, it is an effective approach to be able to confirm the execution results with hardware that assumes the real product. It is very pleasant that there is a hardware environment that actually feels like the proposed product image and is already intuitive for the hand to feel the proposes in regards to User Experience.
It is expected that your product SandgateIII-P offers an excellent environment that can offer an environment to further User experience that unites with the software that Eitiai Ltd. offers."* Sophia Systems Co., Ltd.
Sophia Systems Co., Ltd. was founded in 1975 (transferred all the businesses to "Sophia Systems Preparatory Company" in January 2007, which was renamed to "Sophia Systems Co. Ltd.", becoming the 100% subsidiary of Sophia Holdings Co. Ltd.), and has continued to play a leading role in the area of embedded systems, providing comprehensive development solutions based on microprocessor development system.
Sophia is closely working with influential companies of embedded development. Sophia continues to form new partnerships with companies that have pioneering technology. Sophia has always been supplying powerful and reliable real-time microprocessor emulation systems that enable hardware and software engineers to complete their development projects within limited time and budget constraints. A number of successful customers such as business companies, government agencies, research institutes, and academic circles have given proof to the high-quality products of Sophia.
Sophia has marketing offices in Tokyo and Osaka in Japan. As for overseas, Sophia has its sales agent networks in North America, United Kingdom, Europe, Asia, and the Middle East.
For details about Sophia, please refer to the websites of Sophia at http://www.sophia-systems.co.jp (Japanese) or http://www.sophia-systems.com (English).*About Intrinsyc Software International, Inc.
Intrinsyc is a leader in software and services that enable next-generation handheld and embedded products, including mobile handsets, smart phones and converged devices. The company's mobile software products, engineering services, and years of expertise help OEMs, service providers, and silicon providers deliver compelling wireless products with faster time-to-market and improved development cost. Intrinsyc is the licensor of the Soleus(tm) platform based on Windows(r) Embedded CE for consumer handset development. Intrinsyc is a Microsoft(r) Windows(r) Embedded Gold Partner, the 2007 Windows Embedded Excellence Award winner for System Integrator, and a Symbian Platinum Partner. Intrinsyc is publicly traded on the Toronto Stock Exchange (symbol: ICS) and headquartered in Vancouver, Canada with regional offices in the United Kingdom, the United States, Taiwan and Barbados.
* Date of press publication desired: Tuesday, September 18, 2007 and after
* Support Product: Sandgate III-P
* Sale Price: 600,000 yen
* Planned shipment: after October 2007# Inquiry about this article:
Marketing Promotion Department/Marketing, Sophia Systems Co., Ltd.
TEL +81-44-989-7245AFAX +81-44-989-7014
E-Mail: intsales@sophia-systems.co.jp ; http://www.sophia-systems.com
WATCHPOINT is the registered trademark of Sophia Systems Co., Ltd.
Other company names, product names and trademarks belong to the respective owners.
